The Census as a
Power Building Strategy

Census 2020

The California Native Vote Project (CNVP) is one of two statewide organizations contracted by the State of California to conduct statewide census outreach and education to ensure a fair and accurate count for Census 2020.

Through in-person, face-to-face grassroots outreach, CNVP has built a membership base of 4,000 Native Americans in California with whom the project communicates directly via phone, email, social media and in-person contacts. CNVP has an extensive statewide network of more than 50 Native organizations and leaders — including from Hard-to-Count census tracts — that work collaboratively on census outreach plans in their home communities. 

As a founding member of the Advancement Project California Census Policy Advocacy Network, CNVP has been engaged in statewide census policy and funding decisions since early 2018, most recently successfully educated policy makers on the unique needs of California Tribal Nations. That education effort resulted in the State increasing its outreach allocation to Tribes from $316,500 to $2 million. 

The team has recently hired more than 25 community outreach workers to canvass and educate in Southern and Northern California areas. The team is quickly scaling up, and plans to hire an additional 30 community outreach workers and expand to Central California. CNVP is utilizing census outreach as a base building and power building strategy that will continue to lay the foundation for future coordinated action, and the improved health and well-being of Native children, families and communities.